Appendix
Back matter pages come after the papers or chapters in a published work. This back matter contains an appendix....
Roads and Airfields in Cold Regions
This state-of-the-practice report on the design and development of roads and airfields is the eighth monograph in a series prepared by the Technical Council on Cold Regions Engineering...
Future Growth Planning
The single most important goal of most firms is to grow. Even if yourfirm has remained static in size, you must have some growth to maintain yourfirm's market share in order...
Marketing Planning
Marketing planning has various stages of sophistication within aprofessional consulting firm. The degree to which planning is conducted andthe complexity typically relates directly to...
Market Research
In order to have an effective marketing program you should only solicit prospects who really need your services, who are genuinely interested in doing business with you, and who have the...
Six Fundamental Tips on Effective Marketing
In order to have an effective marketing program you should only solicit prospects who really need your services, who are genuinely interested in doing business with you, and who have the...
The Marketing Director and the Marketing Team
All employees of a firm are part of the marketing organization. The general staff indirectly performs their marketing task by doing their work well. The leaders of the organization, however,...
Developing and Implementation of a Structured Sales Program
A structured sales program applies both to your existing clients and to your new business prospects. It consists of three parts: (1) the setting up of an existing client and prospect list;...
Seminar: A Powerful Tool for Developing New Business
During the early 1990s, it was my task, as marketing director, to develop a strategy to help several of our newly opened offices and established offices introduce their new services to...
Direct Marketing
Direct marketing consists of a written campaign which is presented directly to the client or prospect. The marketing material may be hand delivered or mailed to the client, but it must...
Indirect Marketing
The various efforts which enable you to present yourself or your firm to a large audience, either in person or by mail, are termed indirect marketing/' The tools of this type...
The Psychology of Business Development
A successful marketing-oriented firm that is service-minded will have its entire staff involved in selling at different levels. This includes how phones are answered as well as how proposals...
Budgets
Marketing budgets vary greatly from company to company. They will be much larger, when you calculate labor as a percentage of total marketing costs, for smaller firms than larger ones....
Hawaii's Interbase Interstate
Connecting two major military installations, Hawaii's third Interstate highway (H-3) is the largest ($1 billion) HDOT project to date as well as the longest in time (planning...
Cable-Stayed Canal Crossing
To lure some traffic from overburdened U.S. 13, a major north-south route on the Eastern Seaboard, Delaware is constructing a 47-mile relief route that will cross the C&O Canal...
Water Quality Regs: Staying Ahead
After a century in which water utilities could stay well ahead of most regulations simply by being responsible, professional organizations, they now seem to be playing catchup in a game...
Bridge to the Past
Constructed by Maya builders during the seventh century, the PreColumbian bridge at Yaxchilan was the longest in the world for over seven hundred years. Little remains today of this unique...
Rocky Mountain HOV
In 1988, Colorado DOT and the firm of Daniel, Mann, Johnson, & Mendenhall, Denver, the oversight consultant on the project, set out to bring the highway up-to-date and promote...
Engineers and ADA
When it comes to the Americans with Disabilities Act, design professionals have special liability concerns. Engineers not only have to ensure that clients meet the act's stringent...
Residual Benefits
Stringent pretreatment and effluent standards and a lack of capacity prohibit their release into sanitary sewer systems. Landfill disposal is costly. The National Pollutant Discharge Elimination...
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