Seminar: A Powerful Tool for Developing New Business

by Scott C. Gladden, Corporate V.P.; Marketing and Business Development, AGRA Earth & Environmental Inc.,
Arnold Olitt, Deceased,

Part of: Marketing and Selling A/E and Other Engineering Services: An Essential Guide to Creating Your Own Program


During the early 1990s, it was my task, as marketing director, to develop a strategy to help several of our newly opened offices and established offices introduce their new services to the community. The ultimate goal, of course, was to gain market share in our target client groups. The quickest way I felt this could be done was to somehow create an awareness of our expertise with our target clients while simultaneously developing high-value leads and personal contacts.

Subject Headings: Client relationships | Training | Marketing | Business management


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