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Marketing Planning

by Scott C. Gladden, Corporate V.P.; Marketing and Business Development, AGRA Earth & Environmental Inc.,
Arnold Olitt, Deceased,



Part of: Marketing and Selling A/E and Other Engineering Services: An Essential Guide to Creating Your Own Program

Abstract:

Marketing planning has various stages of sophistication within aprofessional consulting firm. The degree to which planning is conducted andthe complexity typically relates directly to the maturation of the firm and itsmanagers. In this way, structured marketing planning typically is conductedfollowing the completion of, or concordant with, the development of thefirm's operational management and control structure.

Subject Headings: Marketing | Structural control | Hydraulic structures | Consulting services

 

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