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Dynamic Traveler Information and Transit Ridership

by Youngbin Yim, Univ of CA, Berkley, United States,
Randolph Hall, Univ of CA, Berkley, United States,
Emmanuel Le Colletter, Univ of CA, Berkley, United States,



Document Type: Proceeding Paper

Part of: Pacific Rim TransTech Conference: Volume I: Advanced Technologies

Abstract:

Over the past decade, the Southern California Rapid Transit District (SCRTD) has developed an extensive database with dynamic transit schedule and route guidance information. To investigate the effects of the SCRTD information services on transit usage, an experiment was conducted at an indoor shopping mall in downtown LA. Even though a traveler's decision to take transit is not directly associated with information services, the experiment showed that there is evidence suggesting advanced information services can influence mode choice. The study also indicates that the decision to take transit is to some extent associated with the quality of information and how confident travelers feel about the information.

Subject Headings: Rapid transit systems | Transportation management | Public transportation | Ridership | Light rail transit | Information management | Databases | California | United States

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