Development of Innovative Transit Services Using Market Research Techniquesby Danny Alvarez, Miami-Dade Transit Agency, 111 NW First Street, Miami, FL 33128, United States,
Abstract: The private sector has used market research techniques to determine the characteristics of their markets and marketing to develop and encourage the use of their products and/or services. The public sector transit industry is starting to use these techniques to draw and retain passengers. The Miami-Dade Transit Agency (MDTA) has been applying such conventional business market research and marketing techniques to design services, facilities, and a marketing program for those services and facilities. This paper discusses two cases where those functions played a vital role in the design and operation of new and successful suburban transit service in Miami-Dade County, Florida.
Subject Headings: Rail transportation | Transportation management | Innovation | Marketing | Research and development | Rapid transit systems | Highway and road design | Suburbs | North America | Florida | United States
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