Managing the Introduction of New Technologies: An A1 Case Studyby Patrick Conroy, California Dep of Transportation, United States,
Linda Turnquist, California Dep of Transportation, United States,
Abstract: The way in which a new process or product is introduced into an organization can be critical to its acceptance and successful implementation. Even if the innovation is a major technical improvement, it can be rejected for a variety of reasons, not the least of which is organizational inertia. Marketing a new technology to a large agency and its potential users can be more of an art than a science. This paper illustrates one approach to technology transfer by discussing the introduction of knowledge-based expert systems within the California Department of Transportation (Caltrans). Some factors for the successful assimilation of expert systems in particular, and microcomputer technologies in general, are identified.
Subject Headings: Expert systems | Case studies | Organizations | Highway engineering | Intelligent transportation systems | Innovation
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