Water Marketing in Californiaby James L. Easton, Willdan Associates, United States,
Abstract: In one of the world's consummate entrepreneurial environments, a commodity as vital as water is so difficult to buy and sell. Why has water marketing become widely used in the rest of the southwestern United States and even in the Midwest and not in California? The answer to that question is complex. The discussion of water marketing is divided to treat surface and subsurface water separately.
Subject Headings: Water resources | Water demand | Marketing | Surface water | Water management | Water surface | Groundwater | North America | United States | California | Mid-West states
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