Integrated Spreadsheets
A company cannot survive without cash for any length of time. Thanks to number-crunching personal computers and software, forecasting cash flow is greatly simplified. These new management...
Boston's Central Artery/Tunnel Project: Challenging Problems, Innovative Solutions
Boston's Central Artery/Tunnel (CA/T) Project is the largest, most complex highway project ever undertaken in the United States. Conceived a quarter centrury ago, the project...
Historic Downtown Dilemma (Available only in Structural Engineering special issue)
Many older commercial masonry buildings built of locally quarried stone or fired brick in downtown areas suffer from roof leaks. Because a studwall cavity often is located between the...
Accelerating Environmental Technology Implementation
A Survey of Present Practices and New Directions
This survey presents findings from the Environment Technology Evaluation Center, which will assist EvTECH in meeting its mission to expedite the introduction of environmental technology...
Step 1: Conduct Inventory
This chapter discusses the importance of conducting an inventory of your organization's resources when working in international markets....
Step 2: Conduct Market Study
This chapter discusses the importance of conducting a market study when working in international markets....
Step 3: Conduct a Fact-Finding Trip
This chapter discusses the benefits of a fact-finding trip for work in international markets....
Step 4: Build Commitment
This chapter discusses how to identify suitable partners for work in a foreign market....
Step 6: Conduct Effective Marketing
This chapter discusses the importance of marketing for work in international markets as well as what elements an international marketing plan should contain....
Step 7: Understand Other Cultures
This chapter discusses the importance of understanding the culture of the foreign market you work with....
Small Firms, Big Challenges
Does it pay to be small? Though many small engineering firms find strength in their size, others are hampered by limited resources and a specialization that diminishes their client base....
Shear-wall Retrofit
With the effects of the 1989 Loma Prieta earthquake still lingering and another quake looming sometime in the future, engineers faced with retrofitting the Pacific Gas & Electric...
Conjunctive Water Use Transforms a California Desert
An area doing multi-billion dollar recreational and agricultural business in the Southern California Sonoran desert owes its existence and well being to two things?wise water planning...
The Case for Water Markets as the Best Means for Effective Water Allocation
Water markets have a potential for providing flexible and efficient mechanisms for allocating water among alternative uses. In order for markets to emerge It is necessary for private rights...
The Case Against Markets
Markets are much in vogue as ideal institutions for managing water both nationally and internationally. True markets, however, have seldom existed for water rights and there are good reasons...
New Orleans Rolls the Dice (Available only in
To compete with the gambling meccas of Las Vegas and Atlantic City, New Orleans recently took a gamble by erecting the world's largest casino building. With the structure...
Engineering and Construction for Sustainable Development in the 21st Century
Assessing Global Research Needs
Prepared by the Civil Engineering Research Foundation. This report identifies key engineering research and construction issues for the 21st century...
Who Springs for Water?
Many questions have been raised about the future of water quality and maintenance. The Rocky Mountain Institute has created a report with four scenarios, each based on whether the government...
Future Growth Planning
The single most important goal of most firms is to grow. Even if yourfirm has remained static in size, you must have some growth to maintain yourfirm's market share in order...
Market Research
In order to have an effective marketing program you should only solicit prospects who really need your services, who are genuinely interested in doing business with you, and who have the...
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