ASCE will be sunsetting the Civil Engineering Database (CEDB) in the coming months. We encourage you to start using the ASCE Library to perform content searches. In the ASCE Library, you can save your search results as well as receive email content alerts when new content relevant to your area of interest is published. Try it out today at https://ascelibrary.org.

 

Step 6: Conduct Effective Marketing

by Roozbeh Kangari, Associate Professor; College of Architecture, Georgia Institute of Technology,
Chester L. Lucas, Consultant,



Part of: Managing International Operations: A Guide for Engineers, Architects and Construction Managers

Abstract:

This chapter discusses the importance of marketing for work in international markets as well as what elements an international marketing plan should contain.

Subject Headings: Marketing | Business management

 

Return to search