Managing the Introduction of New Technologies: An A1 Case Study

by Patrick Conroy, California Dep of Transportation, United States,
Linda Turnquist, California Dep of Transportation, United States,

Document Type: Proceeding Paper

Part of: Microcomputer Applications in Transportation III


The way in which a new process or product is introduced into an organization can be critical to its acceptance and successful implementation. Even if the innovation is a major technical improvement, it can be rejected for a variety of reasons, not the least of which is organizational inertia. Marketing a new technology to a large agency and its potential users can be more of an art than a science. This paper illustrates one approach to technology transfer by discussing the introduction of knowledge-based expert systems within the California Department of Transportation (Caltrans). Some factors for the successful assimilation of expert systems in particular, and microcomputer technologies in general, are identified.

Subject Headings: Case studies | Expert systems | Artificial intelligence and machine learning | Computing in civil engineering | Highway engineering | Organizations | Marketing | Knowledge-based systems

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