Water Marketing in California

by James L. Easton, Willdan Associates, United States,

Document Type: Proceeding Paper

Part of: Legal, Institutional, Financial and Environmental Aspects of Water Issues


In one of the world's consummate entrepreneurial environments, a commodity as vital as water is so difficult to buy and sell. Why has water marketing become widely used in the rest of the southwestern United States and even in the Midwest and not in California? The answer to that question is complex. The discussion of water marketing is divided to treat surface and subsurface water separately.

Subject Headings: Water management | Marketing | Water resources | Water demand | Surface water | Water surface | Groundwater management | Water quality | California | United States

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