Step 6: Conduct Effective Marketing

by Roozbeh Kangari, Associate Professor; College of Architecture, Georgia Institute of Technology,
Chester L. Lucas, Consultant,



Part of: Managing International Operations: A Guide for Engineers, Architects and Construction Managers

Abstract:

This chapter discusses the importance of marketing for work in international markets as well as what elements an international marketing plan should contain.

Subject Headings: Marketing | Business management

 

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