Direct Marketingby Scott C. Gladden, Corporate V.P.; Marketing and Business Development, AGRA Earth & Environmental Inc.,
Arnold Olitt, Deceased,
Part of: Marketing and Selling A/E and Other Engineering Services: An Essential Guide to Creating Your Own Program
Abstract: Direct marketing consists of a written campaign which is presented directly to the client or prospect. The marketing material may be hand delivered or mailed to the client, but it must be informative and pertinent to your client's interests and needs.
Subject Headings: Marketing | Client relationships
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