Future Growth Planningby Scott C. Gladden, Corporate V.P.; Marketing and Business Development, AGRA Earth & Environmental Inc.,
Arnold Olitt, Deceased,
The single most important goal of most firms is to grow. Even if yourfirm has remained static in size, you must have some growth to maintain yourfirm's market share in order to thrive. For this reason, future growthplanning is an essential part of the marketing and business plan. Thisplanning process is built on the premise that your people have a clearunderstanding of what services your firm is providing, how well it isperforming, who your client base is, and what their future needs are.
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