Big-Firm Marketing Ideas That Can Work For You

by Misty Mealey, Asst. Editor; Civil Engineering Magazine, Reston, VA,

Serial Information: Civil Engineering—ASCE, 1999, Vol. 69, Issue 6, Pg. 60-61

Document Type: Feature article

Abstract: Access to a large advertising and marketing budget may make it easier to attract clients, but bringing in new business doesn't have to be expensive. Marketing professionals from some of the country's largest and most successful engineering and consulting firms share some of their low- or no-cost marketing tips that can work for small firms, too.

Subject Headings: Engineering firms | Marketing |

Services: Buy this book/Buy this article


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