Sellafield—From High Level Notoriety to Intermediate Acceptanceby Jeffrey A. Preece, British Nuclear Fuels plc, United Kingdom,
Abstract: After a highly publicised accident at Sellafield, involving radioactive pollution, a period of continuous adverse media coverage eroded public confidence in the plant and its operators, British Nuclear Fuels. The Company put a number of alternative recovery strategies to research before identifying an open information, open door policy as the optimal route to a restored reputation. Three years later, having converted Sellafield from tourist deterrent to tourist attraction, BNFL's policy has been hailed as a model of its kind and, with credibility largely restored, the Company is about to launch new promotional initiatives in support of nuclear power.
Subject Headings: Fuels | Nuclear power | Accidents | Tourism | Radioactive wastes | Erosion | Information management | Power plants
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