How to Use a Transit Consumer Information Systemby Julian Benjamin, North Carolina A&T State Univ, Dep of Economics, Greensboro, NC, USA,
Document Type: Proceeding Paper
Part of: Innovative Strategies to Improve Urban Transportation Performance
Abstract: This paper reports the results of an effort to implement a consumer information system in a small urban area. The system was designed to periodically report the travel patterns and viewpoints of transit riders. Practical elements of the design of the system are discussed including survey techniques, selection of consumer and system measures, the use of interactive programs for microcomputers to analyze results, and applicability of various indicators to decision making. The project is unique in its decision orientation. In this paper, comparative effectiveness of measures and procedures are evaluated and implications for implementation at other sites are discussed.
Subject Headings: Information systems | Interactive systems | Public transportation | Computers | Transportation management | Urban areas | Travel patterns | Surveys (non-geomatic)
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