Discovering Your Niche
Small consulting engineering firms often find themselves working on multiple projects and heading in no clear direction, and eventually quality begins to suffer. The solution is to concentrate...
A Merger Manual
Mergers and acquisition business deals continue to proliferate in the consulting engineer and construction industry. There are many important issues on both sides of the table, and the...
Who is the Civil Engineering Reader?
ASCE commissioned a marketing firm to survey Civil Engineering readers. The questionnaire offered them a chance to candidly express their feelings, about the magazine as well as the state...
The Art of the Deal
There are two fundamental reasons why an engineering firm considers selling itself or purchasing another firm: to generate the money or to deal with issues of management or ownership transition....
Step 6: Conduct Effective Marketing
This chapter discusses the importance of marketing for work in international markets as well as what elements an international marketing plan should contain....
Future Growth Planning
The single most important goal of most firms is to grow. Even if yourfirm has remained static in size, you must have some growth to maintain yourfirm's market share in order...
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