Mode Alternatives for Serving Rail Freight Users
Marketing Tips for Consultants
Non-Government Consensus Standards: Changes in the Wind�
Article clarifies the standards-writing climate in the U.S. today. Among key thrusts are: (1)The Federal Trade Commission just published a draft regulation that would significantly change...
Concept to Commissioning: How Risky the Trip?
Aggressive Marketing Programs for the Nation's Largest Ferry System
Marketing International Waterborne Transportation
Application of Levels of Service and Marketing in Public Transportation Planning
Developing and Maintaining Client Relationship in the Marketing of Engineering Services
The need for marketing stems from the fact that a firm must grow. It can grow financially, geographically, in size and by diversifying. Marketing includes keeping existing clients and...
Passenger Psychological Dynamics
Sources of Information on Urban Transportation
This book is a review of consumer attitude underlying modal choice in urban transportation. Factors selected from attitude surveys and transit demonstration projects include safety, reliability,...
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