ASCE Public Information Handbook: A Guide for Section and Branch

by
ASCE Public Information Committee

American Society of Civil Engineers, New York, NY
1977, Soft Cover, Pg. 20

Out of Print: Not available at ASCE Bookstore.


Document Type: Book

Abstract:

The active interest and participation of all ASCE sections and branches is essential for success. This ASCE Public Information Handbook: A Guide for Section and Branch Public Information Committees will be helpful in outlining the basics of publicity, which is one tool of public relations. The goal of this guide is to help outreach programs educate people that civil engineering is a people-serving profession. To accomplish this, the handbook covers a range of topics, including recruiting effective people for public information committees, preparing good news releases, making personal contacts with media representatives, and how to have a nose for news and help plan programs of public interest.

Subject Headings: Public information programs | Public opinion and participation | Professional societies | Recruiting and hiring

 

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