Development of Innovative Transit Services Using Market Research Techniques

by Danny Alvarez, Miami-Dade Transit Agency, 111 NW First Street, Miami, FL 33128, United States,



Document Type: Proceeding Paper

Part of: Urban Public Transportation Systems: Implementing Efficient Urban Transit Systems and Enhancing Transit Usage

Abstract:

The private sector has used market research techniques to determine the characteristics of their markets and marketing to develop and encourage the use of their products and/or services. The public sector transit industry is starting to use these techniques to draw and retain passengers. The Miami-Dade Transit Agency (MDTA) has been applying such conventional business market research and marketing techniques to design services, facilities, and a marketing program for those services and facilities. This paper discusses two cases where those functions played a vital role in the design and operation of new and successful suburban transit service in Miami-Dade County, Florida.

Subject Headings: Public transportation | Transportation management | Rail transportation | Marketing | Business management | Rapid transit systems | Innovation | Florida | United States

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