Taming the Silicon Steed—Perceptions of Risk

by John C. Keller, California Highway Patrol, Sacramento, United States,
Paul P. Jovanis, California Highway Patrol, Sacramento, United States,

Document Type: Proceeding Paper

Part of: Applications of Advanced Technologies in Transportation Engineering


This paper draws from contemporary research in the psychological literature to argue that transportation engineers and decision makers should consider the issue of perceived risk when developing Intelligent Vehicle-Highway Systems (IVHS). These perceptions will influence public acceptance of IVHS technologies and the consequent product market. Current research could be affected in at least two areas: the design standards of IVHS systems and IVHS benefit estimation.

Subject Headings: Silica | Risk management | Intelligent transportation systems | Highway and road design | Vehicles | Highways and roads | Traffic safety | Human factors

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