Engineering Advertisement—Where Should the Line Be Drawn—

by Joseph R. Syrnick, (A.M.ASCE), Staff Engr.; Philadelphia Dept. of Streets, Philadelphia, Pa.,

Serial Information: Engineering Issues: Journal of Professional Activities, 1978, Vol. 104, Issue 4, Pg. 263-269

Document Type: Journal Paper


The new ASCE Code of Ethics specifies that engineers shall build their professional reputations on the merits of their services, and shall not compete unfairly with others. The Guidelines to Practice state that engineers may advertise professional services in a way that does not contain self-laudatory or misleading language, or is in any other manner derogatory to the dignity of the profession. Some individuals feel that there should be no restrictions on advertising, while others think the new Code is too permissive. Existing and previous Codes of Ethics are outlined and pertinent action by professional societies are noted. Pros and cons of professional advertisement are discussed and opinion as to the proper course of action and degree of involvement by practicing engineers is offered.

Subject Headings: Standards and codes | Ethics | Licensure and certification | Professional development | Professional services | Professional societies

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