Communication Goals for Science and Engineering

by S. H. Wittwer, Dir.; Michigan Agr. Experiment Station, Asst. Dean of Coll. of Agr. and Natural Resources, and Prof. of Horticulture, Michigan State Univ., East Lansing, Mich.,

Serial Information: Engineering Issues: Journal of Professional Activities, 1976, Vol. 102, Issue 2, Pg. 183-191

Document Type: Journal Paper


There is a growing interest among professional societies in getting into the information role of selling technology. Societies must take an active part of the responsibility for convincing the public that it needs a permanently strong technology. Technology is no longer taken for granted. Science for science sake is not a saleable commodity. Science is on trial. The hue and cry is that technology is using up our resources and destroying the environment. Yes, there was never a greater need for inputs of technology. Can we convey the message, for example, that the resource base of this nation and the world can change with time and technology—

Subject Headings: Professional societies

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