Marketing Planning
Marketing planning has various stages of sophistication within aprofessional consulting firm. The degree to which planning is conducted andthe complexity typically relates directly to...
Market Research
In order to have an effective marketing program you should only solicit prospects who really need your services, who are genuinely interested in doing business with you, and who have the...
Six Fundamental Tips on Effective Marketing
In order to have an effective marketing program you should only solicit prospects who really need your services, who are genuinely interested in doing business with you, and who have the...
The Marketing Director and the Marketing Team
All employees of a firm are part of the marketing organization. The general staff indirectly performs their marketing task by doing their work well. The leaders of the organization, however,...
Seminar: A Powerful Tool for Developing New Business
During the early 1990s, it was my task, as marketing director, to develop a strategy to help several of our newly opened offices and established offices introduce their new services to...
Direct Marketing
Direct marketing consists of a written campaign which is presented directly to the client or prospect. The marketing material may be hand delivered or mailed to the client, but it must...
Indirect Marketing
The various efforts which enable you to present yourself or your firm to a large audience, either in person or by mail, are termed indirect marketing/' The tools of this type...
The Psychology of Business Development
A successful marketing-oriented firm that is service-minded will have its entire staff involved in selling at different levels. This includes how phones are answered as well as how proposals...
Budgets
Marketing budgets vary greatly from company to company. They will be much larger, when you calculate labor as a percentage of total marketing costs, for smaller firms than larger ones....
Marketing
For the purpose of this guide, let's assume that the PM will not be an active marketing person. However, he or she will need to be involved in a number of activities that...
Multimedia Marketing
Space Commercialization: Problems of Law and Policy
This paper focuses on executive and legislative efforts to promote the growth of commercial space industries in the United States. After a discussion of the current, situation and efforts...
Using Marketing Techniques in Your Job Search Can Yield Good Results
Technology Development and Transfer in Environmental Management
Differentiating the Experience of Boater Publics
Market Analysis of Marinas and Market Potentials in Asian Regions
A Comparison of Characteristics and Economic Expenditures of Boat Show Patrons At Two Types of Boat Shows
Summary of Highway Product Evaluation Practices and HITEC Needs Survey
This report (CERF No. 94-5012) contains the results from a survey conducted by the Civil Engineering Research Foundation (CERF), the research affiliate of the American Society of Civil...
Escaping the Niche
In today's business climate of increasing competition and shrinking markets, your company must get the most out of its marketing energy and budget. Finding new clients is...
The Mexican Migration
The North American Free Trade Agreement has made Mexico an attractive market for U.S. firms, particularly in the environmental field. At the same time, privatization (as with toll roads...
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