Introduction
Permafrost is defined as soil that remains frozen for more than two years. At elevations less than 304.8 m (1000 ft.), it is frequently encountered north of latitude 60. It may also be found south of latitude...

The Need for Geotechnical Investigation
Knowledge of the subsurface conditions is needed to decide which type of foundation to use. In the discontinuous permafrost zone, some generalizations may be made about the location of permafrost. These...

Structurally Enhanced Foundations: A Functional Solution to Thaw Strain in Frozen Sand and Gravel
Some building sites with perennially frozen soil profiles are developed using nonelevated, conventional-appearing foundation systems. These sites consist of frozen sands and gravels and frozen silts recently...

Post and Pad
As the name implies, this type of foundation consists of a concrete or wood pad placed on or buried in the ground. It is the lowest priced option for buildings on frozen silt, which may contain massive...

Adjustable Foundation Design Development Innovations in Arctic Engineering
The purpose of adjustable foundation systems is to accommodate a wide variety of soils, including those which have low bearing capacity or which may be subject to settlement and/or horizontal movement...

Marginal Permafrost a Foundation Material in Transition
At the edges of the world's cold regions lie areas of marginal permafrost. It is a changing landscape that seems to be growing in extent, yet it retains chameleon-like qualities that change with time and...

Some Case Histories of Pile Foundations in Permafrost
Foundations for permafrost conditions should conform to one of three basic design principles: keep it frozen, let it thaw, or thaw the ground before construction. To keep the permafrost frozen, the designer...

Refrigerated Foundations
Refrigeration systems used to cool foundations on frozen ground can be classified as either active or passive, depending on whether external energy is used to power the systems. If pumps, blowers, or any...

Future Growth Planning
The single most important goal of most firms is to grow. Even if yourfirm has remained static in size, you must have some growth to maintain yourfirm's market share in order to thrive. For this reason,...

Marketing Planning
Marketing planning has various stages of sophistication within aprofessional consulting firm. The degree to which planning is conducted andthe complexity typically relates directly to the maturation of...

Market Research
In order to have an effective marketing program you should only solicit prospects who really need your services, who are genuinely interested in doing business with you, and who have the ability to pay....

Six Fundamental Tips on Effective Marketing
In order to have an effective marketing program you should only solicit prospects who really need your services, who are genuinely interested in doing business with you, and who have the ability to pay....

The Marketing Director and the Marketing Team
All employees of a firm are part of the marketing organization. The general staff indirectly performs their marketing task by doing their work well. The leaders of the organization, however, have a threefold...

Developing and Implementation of a Structured Sales Program
A structured sales program applies both to your existing clients and to your new business prospects. It consists of three parts: (1) the setting up of an existing client and prospect list; (2) the establishment...

Seminar: A Powerful Tool for Developing New Business
During the early 1990s, it was my task, as marketing director, to develop a strategy to help several of our newly opened offices and established offices introduce their new services to the community. The...

Direct Marketing
Direct marketing consists of a written campaign which is presented directly to the client or prospect. The marketing material may be hand delivered or mailed to the client, but it must be informative and...

Indirect Marketing
The various efforts which enable you to present yourself or your firm to a large audience, either in person or by mail, are termed indirect marketing/' The tools of this type of marketing include professional...

The Psychology of Business Development
A successful marketing-oriented firm that is service-minded will have its entire staff involved in selling at different levels. This includes how phones are answered as well as how proposals and reports...

Budgets
Marketing budgets vary greatly from company to company. They will be much larger, when you calculate labor as a percentage of total marketing costs, for smaller firms than larger ones. For example, if...

Teams and Teamwork: The Potential
Deliberate efforts to develop teamwork in most work groups can clearly improve productivity, communication, schedule maintenance, cost control, work quality, individual satisfaction, and (in the private...

 

 

 

 

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