Branching Outby Jill Tunick, Freelance Writer; Arlington, VA,
Serial Information: Civil Engineering—ASCE, 2000, Vol. 70, Issue 11, Pg. 66-67
Document Type: Feature article
For small engineering firm owners who are interested in enlarging their businesses, adding a new service of specialty is a good way to satisfy clients and keep up with the competition. Often the catalyst for such an expansion is client requests for additional work or regulatory changes that require a new service for traditional projects. Business owners and experts alike agree that there are steps owners can take to make sure their diversification is effective, including hiring experts in the specialty, writing out a detailed business plan, and capitalizing on the company's existing strengths.
Subject Headings: Owners | Client relationships | Engineering firms | Writing skills | Recruiting and hiring | Competition
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