MetroCard: Automating New York City's Public Transit Systemby Atefeh Riazi, Department of Operations Support, MTA New York City Transit, 370 Jay Street, Room 1323, Brooklyn, NY 11201, United States,
Abstract: On January 6, 1994, New York City Transit introduced Automated Fare Collection to the largest transit system in the world. Known as MetroCard, this system of Automated Fare Collection has helped stabilize ridership and encouraged growth. The significant contributions to ridership growth are, in large measure, attributable to the strategies developed for the marketing and sales of MetroCard. A cornerstone of this initiative has been a multi-faceted out-of-system sales strategy. Out-of-system sales have been used to provide convenient, cost effective, customer-friendly distribution of MetroCards to the public.
Subject Headings: Automated transit systems | Fares | Marketing | Ridership | Control systems | Urban areas | Automation | North America | United States | New York | New York City
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