Marketing is Everyone's Job

by Douglas W. Talbot, P.E., (F.ASCE), Vice Pres.; Clark Nexsen Arch. and Engrg., Norfolk, VA,

Serial Information: Civil Engineering—ASCE, 1998, Vol. 68, Issue 11, Pg. 67-68

Document Type: Feature article

Abstract: While good management, strategic planning and a good reputation certainly contribute to a firm's growth and higher profits, most successes can be credited to an aggressive marketing strategy. In this article, the vice president of a firm that's doubled both staff and profits in just three years shares his marketing strategies for success. Includes tips on hiring the right people, fostering positive mental attitude among employees, positioning your company as the best fit for a job, researching the client, adding convincing detail to proposals, and personalizing the interview process.

Subject Headings: Management | Marketing | Planning |

Services: Buy this book/Buy this article


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