Sticking with the Web

by Peter Salwen, (Aff.M.ASCE), President; Salwen Business Communications, New York, NY,


Serial Information: Civil Engineering—ASCE, 1996, Vol. 66, Issue 6, Pg. 36-41


Document Type: Feature article

Abstract: After a slow start, engineers are rapidly claiming their territory on the World Wide Web. Here's a look at what they're doing and what they hope to gain—along with some common-sense tips on how to make the most of this intriguing opportunity. Much of what we hear about the Internet is, if not exactly hype, then wildly premature. The Internet is not really the most empowering technology invented by man (anybody remember the wheel?) and it's doubtful that being on the Internet is critical to business today, as some ads warn. But the Internet—and particularly the World Wide Web—does represent a new medium of communication. Already many professionals in engineering, architecture and construction are vigorously extending their use of the Internet, mainly in three broad areas. First, companies are using Web sites to publicize and market their services. Second, many are using the Internet to explore new business opportunities, learn what their colleagues and competitors are up to, recruit new talent, and find better ways to cooperate and/or compete with other firms. And third, a rapidly growing number of firms are using the same technology internally to speed up and simplify communications, share information among employees, and organize and manage project teams.

Subject Headings: Computer networks | Engineering firms | Marketing | Information management

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