Taming the Silicon Steed—Perceptions of Risk

by John C. Keller, California Highway Patrol, Sacramento, United States,
Paul P. Jovanis, California Highway Patrol, Sacramento, United States,

Document Type: Proceeding Paper

Part of: Applications of Advanced Technologies in Transportation Engineering

Abstract: This paper draws from contemporary research in the psychological literature to argue that transportation engineers and decision makers should consider the issue of perceived risk when developing Intelligent Vehicle-Highway Systems (IVHS). These perceptions will influence public acceptance of IVHS technologies and the consequent product market. Current research could be affected in at least two areas: the design standards of IVHS systems and IVHS benefit estimation.

Subject Headings: Risk management | Vehicles | Highway and road design | Intelligent transportation systems | Standards and codes | Human factors | Decision making | Public opinions

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