California's Adopt-a-Beach: More Than Just a Cleanupby Jack Liebster, California Coastal Commission, San Francisco, United States,
Abstract: California's Adopt-A-Beach Cleanup and Recycling Program is in its seventh year of dramatic growth. Beginning as an annual one-day cleanup, it has now expanded year 'round and emphasizes broader coastal awareness. The Adopt-A-Beach program is structured to provide easy, accessible opportunities for participation, then to build upon those to bring participants to greater levels of understanding and concern about the broad range of coastal issues. The paper discusses how the program has achieved its successful growth, and suggests opportunities for the future.
Subject Headings: Coastal management | Recycling | Beaches | Ecological restoration | North America | California | United States
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