California's Adopt-a-Beach: More Than Just a Cleanup

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by Jack Liebster, California Coastal Commission, San Francisco, United States,

Document Type: Proceeding Paper

Part of: Coastal Zone '91:

Abstract: California's Adopt-A-Beach Cleanup and Recycling Program is in its seventh year of dramatic growth. Beginning as an annual one-day cleanup, it has now expanded year 'round and emphasizes broader coastal awareness. The Adopt-A-Beach program is structured to provide easy, accessible opportunities for participation, then to build upon those to bring participants to greater levels of understanding and concern about the broad range of coastal issues. The paper discusses how the program has achieved its successful growth, and suggests opportunities for the future.

Subject Headings: Coastal management | Recycling | Beaches | Ecological restoration | North America | California | United States

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