Strategic Planning and Management Investing in Your Enterprise

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by William F. Klein, Deloitte Haskings & Sells, Los, Angeles, CA, USA,

Document Type: Proceeding Paper

Part of: Managing Urban Transportation as a Business:

Abstract: Strategic planning and management can be effectively utilized in public enterprises. It can also enhance required planning, programming, and reporting systems and thereby capitalize on an existing investment while maximizing a return on that investment. The additional investment required is a commitment of top management and eventually, of the entire organization in proactively identifying, analyzing, and addressing the organization's critical factors for success. The alternative is to muddle through in the conventional, incremental fashion which carries much greater risk in today's rapidly changing world.

Subject Headings: Investments | Business organizations | Computer programming | Risk management | Public transportation |

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