Modification and Evolution of Strategic Planning to Fit a Public Agency Environmentby James Redeker, New Jersey Transit Corp, Newark, NJ, USA,
Abstract: This paper chronicles the development and evolution of strategic planning and management tools at NJ Transit over the last three years. It describes the initial introduction of private sector strategic planning techniques, the adaptation of these techniques to more adequately reflect NJ Transit's public sector environment, and finally, the current application of NJ Transit's strategic planning process to the evaluation of major new growth initiatives in the context of the market place, the competition for riders and for resources, and the public goals of the agency. Most importantly, it identifies the major benefits of the approach and also suggests strategies for success in implementation of strategic planning and management within a public sector environment.
Subject Headings: Public transportation | Transportation management | Private sector | Competition | New Jersey | North America | United States
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