Specialization or Diversification: The Role of Strategic Planningby Melville Hensey, Hensey Associates, Organization, Effectiveness Consultants, Cincinnati, OH, USA,
Abstract: The question faced by many consultants and constructors as they plan for the future is: Should we specialize or diversify in order to survive, grow and prosper? This paper proposes that many firms have found that the process of strategic planning offers a satisfying answer to this question. The eight steps in that process are highlighted, along with several actual cases on either end of the question.
Subject Headings: Consulting services
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