Competitive Strategies for Growth

by Joseph E. Heney, Camp Dresser & McKee Inc, Boston, MA, USA,



Document Type: Proceeding Paper

Part of: Management Planning for Survival and Growth

Abstract:

A discussion is given on the approach of Camp Dresser & McKee Inc. to the question of specialization versus diversification in a consulting engineering firm. It was easy to opt for specialization in times of double digit growth; however, the company remains committed to specialization in environmental markets, and a clear statement of the organizational mission has provided an overall direction for the future. The firm looks for many diverse market segments where its specialized capabilities provide a competitive advantage over less focused firms.



Subject Headings: Cultural diversity | Employees | Corporations

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