If They Don't Believe You, You Need a ROCKby Will Moseley, Hydraulic Engr.; Russell & Axon, St. Louis, Mo.,
Serial Information: Civil Engineering—ASCE, 1984, Vol. 54, Issue 4, Pg. 46-47
Document Type: Feature article
Abstract: People misunderstand engineers because they often overlook two important factors in communication. They forget who has the power to make the decisions. They eliminate all emotional content from their ideas and designs. The solution can be spelled out in the acronym ROCK: an engineer who Recognizes that communication is an Ongoing engineering problem, who plans and Coordinates the most effective ways to communicate; and who provides a sound Knowledge of engineering concepts to make sure all communications are technically correct.
Subject Headings: Communication | Management | Engineers
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