A Guide for Urban Planning, Chapter IV: Commercial Land Planningby Fred W. Tuemmler,
Serial Information: Journal of the Urban Planning and Development Division, 1968, Vol. 94, Issue 1, Pg. 31-66
Document Type: Journal Paper
Commercial land planning is closely identified with the business of merchandising. This highly competitive field is constantly searching for better methods of bringing together potential customers and the goods or services offered to them. It is shown that carefully devised zoning regulations provide a means of effectuating the plans for commercial land use. Sign ordinances are also needed when regulatory measures are not part of the zoning ordinance. The urban renewal plan also provides a positive means of carrying out plans for commercial land use. Building codes, although intended primarily to control structural aspects of development, also contribute to the over-all objective of creating and maintaining sound community development, whether it be related to commercial or other types of land use. But in the final analysis, functionally efficient, attractive commercial areas are the product of imaginative design fortified by the desire of the community to build and maintain the kind of place that it wants to present to the world.
Subject Headings: Land use | Zoning | Hydraulic structures | Structural control | Building codes | Client relationships
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