Estimating Transportation Mode Utilities

by Gary G. Makowski, Assoc. Prof.; Dept. of Mathematics, Marquette Univ., Milwaukee, Wisc.,
Kumares C. Sinha, (M.ASCE), Assoc. Prof.; School of Civ. Engrg., Purdue Univ., West Lafayette, Ind.,
MAMDOUH M. Bakr, Assoc. Prof.; Div. of Engrg. Sci., Univ. of Wisconsin-Parkside, Parkside, Wisc.,

Serial Information: Transportation Engineering Journal of ASCE, 1977, Vol. 103, Issue 6, Pg. 807-823

Document Type: Journal Paper


Estimates for the utility parameters of the Elimination By Aspects (EBA) probabilistic model of human choice are obtained using a least-squares fit to the observed probabilities. These heuristic estimators are considerably easier to obtain then the usual maximum likelihood estimators of the EBA parameters. The estimators and their usefulness to transportation planners are presented via a survey of transportation preferences conducted in the Milwaukee County.

Subject Headings: Parameters (statistics) | Probability | Human factors | Least squares method | Algorithms | Geomatic surveys | Wisconsin | United States

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